From the manufacturer

About Us

The RVCA Name (Pronounced: REW-KA) was developed first and foremost out of the "V" and "A" = which symbolizes The Balance of Opposites and how they coexist: Nature x Industrialization, Woman x Man, Past x Present Future. Today. Tomorrow. Life. RVCA is the brainchild of company founder PM TENORE. Transcending the boundaries of traditional action sports apparel, RVCA is a design- driven lifestyle brand free from passing trends. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of susbstance and culture and above all doing it with integrity and as a united family, A close-knit community.